Veterinary Marketing and Consulting Services

GwynnSullivan Logo Color No Type Just ICON We specialize in providing a wide range of marketing services, and veterinary consulting to help veterinarians grow their practices. With our team of experts, we work closely with each client to develop personalized marketing strategies that will attract new clients and retain existing ones. Let us help you stand out in a competitive market and achieve success in providing top-notch care to pet parents and their furry friends.

Marketing and Creative Services
Veterinary Consulting
Business Consulting

 

Marketing Services

Services Marketing Veterinary Marketing

Marketing Strategy

Personas: get a deep understanding of you and your customers

Branding: connect with your audience and deliver a cohesive image across all marketing channels

Website: get your website known and drive more customers to your business for important information

Campaigns: launch email/social media strategies to communicate important dates and new product offerings to your customer

Services Content Gradient Veterinary Marketing

Content and Communications

Content development: write compelling content that drives engagement through blogs, social media, email and educational materials

Communications: communicate the humanity of your business through internal and external comms

Public relations: write press releases announcing your new product, clinic openings or other newsworthy events

Services Digital Gradient Veterinary Marketing

Digital Marketing

SEO/SEM: help potential customers find your business and drive them to your website

Paid advertising: extend your marketing reach through google and social media ads

Videos: stay ahead with personalized videos to showcase your business

Social media: keep customers informed and drive engagement to help boost repeat business

AI: learn to use marketing AI to drive new business, operate efficiently and get that competitive edge

Services Creative Gradient Veterinary Marketing

Creative Services

Marketing collateral: drive your brand with compelling business cards, letterhead and brochures

Print or digital: educate your customers with high quality education materials and infographics

Website development: great websites are updated frequently. We’ll deliver an effective website that is also mobile friendly with cutting-edge placement tools that puts your business in the lead

Services Event Gradient Veterinary Marketing

Event Planning

Ground-breaking ceremony: spread the word about your new clinic opening

Awards: host an awards ceremony to show your staff how much they are valued

CE/partner dinners: we’ll coordinate your next product training class, vendor/DVM dinner

Vet conference: attend a vet conference in style. We’ll schedule travel arrangements, badges and itineraries for your next big event

Veterinary Consulting 

Services Diagnostics Gradient Veterinary Marketing

Diagnostics

Analyzers: unbiased help with which analyzers fit your clinic needs

Wellness planning/testing: how to implement a winning strategy in your clinic

  • Senior Wellness Plans
  • Pre-anesthetic protocols

Test mix: how to get it right (in-clinic vs. reference lab)

Clinic assessment: what diagnostic tools are you missing?

Services Pricing Gradient Veterinary Marketing

Pricing

Price/Contract negotiations: get the best deal for your practice

  • Distribution contracts
  • Vendor contracts
Services Inventory Management Veterinary Marketing

Inventory Management

Inventory control: manage inventory in a variety of ways that fits your needs

  • Inventory PIMS management
  • Controlled substance review
Services PIMS Gradient Veterinary Marketing

PIMS

System review: an unbiased look at what PIMS systems are good for your clinic

  • PIMS Selection/Review
  • PIMS integration analysis

Maximize utilization: we’ll help maximize your current PIMS system if you decide to stick with it

Service/training: we are here to facilitate so you can get back to doing what you do best

Services Teams Training Veterinary Marketing

Team Training

Team harmony: how to work well with each other

  • Personality Assessments
  • Customer Service Training

Performance metrics: how to motivate your veterinarians and staff

  • Compensation Plans
  • Bonus Programs

Culture: create a unique culture that fosters team spirit, increases productivity and delivers happy customers

Business Consulting

Sales Team Training Gradient Veterinary Marketing

Sales Team and Training

Sales Team Creation: we will help hire and train any size sales team, inside and outside, for your business

Sales Consulting: we will help design and create a sales team

  • Design comp plans
  • Territory planning/territory maps
  • Expense reporting/Car allowance
  • Bonus/spiff programs
  • Distribution plans
Services CRM Gradient Veterinary Marketing

CRM Enablement

Choose the Right CRM: we will help you pick the right CRM for your sales/business needs

CRM Sales Tools: create the proper metrics to monitor and grow your sales team

Services Pricing Business Gradient Veterinary Marketing

Pricing

Price/Contract Negotiations: we can help effectively price your products for clinics, maximizing growth and profits

  • Distribution contracts
  • Vendor contracts

Market Analysis: understand the competitive landscape, pricing trends and veterinarian preference

Value-Based Pricing: implement value-based pricing strategies that align product prices with the perceived value by clinics and veterinarians

Services Vet Channel Gradient Veterinary Marketing

Veterinarian Channel Strategy

New or Updated Product Launch: put together a detailed plan to launch a new product in the U.S. or Europe.

  • Detailed P&L ideas
  • Comprehensive marketing plan
  • How to layer in distribution and sales team
  • Introduction to key opinion leaders and consolidators
Services Sales Team Performance Gradient Veterinary Marketing

Sales Team Performance

Team Harmony: how to communicate with each other

  • Personality assessments
  • Customer service training

Performance Metrics: how to motivate your sales team and staff

  • Compensation plans
  • Bonus structure and programs

Culture: create a unique culture that fosters team spirit, inclusion, increases productivity and delivers happy, repeat customers